MarTech Maturity in the Lens of Digital Customer LifecycleThere are so many XyzTechs popping up now and then. MarTech, marketing technology, has been one of the key techs for the digital age in the…Mar 1Mar 1
From Adobe Analytics Learner To ChampionInvited by an ex-colleague, she is now working with Cathay Pacific Airways, to share about my experiences in Adobe Analytics. To talk about…Dec 9, 2024Dec 9, 2024
Combining A/B Testing and PersonalizationPersonalization is an important component of the digital experience nowadays to serve and convert customers better. However, how good is…Oct 26, 2024Oct 26, 2024
Toolkit — Adobe Analytics for AA AdministratorsAdobe Analytics is a very flexible solution that we can customize with custom dimensions (up to 250 eVars and 75 props) and metrics (up to…Sep 22, 2024Sep 22, 2024
Harnessing GenAI Chatbot To Generate A/B Testing IdeasGenerative AI is one of the hottest topics at the time of writing. There are so many people talking and exploring what Gen AI can do for us…Apr 17, 2024Apr 17, 2024
What Makes a Success — Delivery and PresentationThe Digital Media Awards 2024Mar 21, 2024Mar 21, 2024
Tab, Tab, Tab, and Website Traffic AnalyticsIn a recent discussion about website traffic and visits, I found some people would think accessing the same website in a new browser tab or…Mar 9, 2024Mar 9, 2024
Measuring Customer Journeys for Life Insurance in Asia Using Adobe AnalyticsInvited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics…Jan 29, 2024Jan 29, 2024
