MarTech Maturity in the Lens of Digital Customer LifecycleThere are so many XyzTechs popping up now and then. MarTech, marketing technology, has been one of the key techs for the digital age in the…Mar 1Mar 1
From Adobe Analytics Learner To ChampionInvited by an ex-colleague, she is now working with Cathay Pacific Airways, to share about my experiences in Adobe Analytics. To talk about…Dec 9, 2024Dec 9, 2024
Combining A/B Testing and PersonalizationPersonalization is an important component of the digital experience nowadays to serve and convert customers better. However, how good is…Oct 26, 2024Oct 26, 2024
Toolkit — Adobe Analytics for AA AdministratorsAdobe Analytics is a very flexible solution that we can customize with custom dimensions (up to 250 eVars and 75 props) and metrics (up to…Sep 22, 2024Sep 22, 2024
Harnessing GenAI Chatbot To Generate A/B Testing IdeasGenerative AI is one of the hottest topics at the time of writing. There are so many people talking and exploring what Gen AI can do for us…Apr 17, 2024Apr 17, 2024
What Makes a Success — Delivery and PresentationThe Digital Media Awards 2024Mar 21, 2024Mar 21, 2024
Tab, Tab, Tab, and Website Traffic AnalyticsIn a recent discussion about website traffic and visits, I found some people would think accessing the same website in a new browser tab or…Mar 9, 2024Mar 9, 2024
Measuring Customer Journeys for Life Insurance in Asia Using Adobe AnalyticsInvited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics…Jan 29, 2024Jan 29, 2024
Can we really replace the cookie?Win in the cookie-less era with customer-centric strategies. Embrace privacy, data insights, and adaptability for digital success.Dec 29, 2023Dec 29, 2023
Tracking Adobe Experience Cloud ID with WebSDKAdobe Experience Cloud ID (ECID) is the unique identifier in Adobe Experience Cloud/Platform to recognise the same people/devices. However…Oct 21, 2023Oct 21, 2023
Conv event_list and post_event_list in Adobe Analytics Data FeedThe event_list and post_event_list columns in Adobe Analytics Data Feed contain all events sent into Adobe Analytics in a concatenated and…Jul 25, 20221Jul 25, 20221
User retention by days of accessUser retention is one of the most commonly asked questions in digital analytics and is usually answered by day since the last visit or…Oct 16, 2021Oct 16, 2021
Rebuilding Adobe Analytics Full Path Report with SparkThe full path report is missing in new Analysis Workspace in Adobe Analytics and rebuilding using Apache SparkAug 7, 2021Aug 7, 2021
Optimise custom dimension usage in Adobe AnalyticsHere is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising the custom dimension usage.Jul 17, 2021Jul 17, 2021
Optimising click tracking with Adobe LaunchIt was my honour to be invited joining an Adobe online event to share my experience using Adobe Analytics, the recording is available at…Jul 11, 2021Jul 11, 2021
Setting up my Spark LabWhen learning Spark and test run with smaller dataset, I can simply run a local Spark instance with the following command which…Jun 19, 2021Jun 19, 2021
