Leo LauCombining A/B Testing and PersonalizationPersonalization is an important component of the digital experience nowadays to serve and convert customers better. However, how good is…Oct 26Oct 26
Leo LauToolkit — Adobe Analytics for AA AdministratorsAdobe Analytics is a very flexible solution that we can customize with custom dimensions (up to 250 eVars and 75 props) and metrics (up to…Sep 22Sep 22
Leo LauHarnessing GenAI Chatbot To Generate A/B Testing IdeasGenerative AI is one of the hottest topics at the time of writing. There are so many people talking and exploring what Gen AI can do for us…Apr 17Apr 17
Leo LauTab, Tab, Tab, and Website Traffic AnalyticsIn a recent discussion about website traffic and visits, I found some people would think accessing the same website in a new browser tab or…Mar 9Mar 9
Leo LauMeasuring Customer Journeys for Life Insurance in Asia Using Adobe AnalyticsInvited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics…Jan 29Jan 29
Leo LauCan we really replace the cookie?Win in the cookie-less era with customer-centric strategies. Embrace privacy, data insights, and adaptability for digital success.Dec 29, 2023Dec 29, 2023
Leo LauTracking Adobe Experience Cloud ID with WebSDKAdobe Experience Cloud ID (ECID) is the unique identifier in Adobe Experience Cloud/Platform to recognise the same people/devices. However…Oct 21, 2023Oct 21, 2023
